The Need to Update Smokey Bear’s Message


By Michael Cook, Cascadia Wildlands intern “Only YOU can prevent forest fires!” Smokey Bear began bellowing his evergreen slogan in 1947. The blue jeans wearing, shovel toting, bear-turned-park ranger has been the official mascot of fire suppression for over 70 years now. Smokey’s message had good intentions: practice responsible fire safety measures. The commercials featuring … Continue reading The Need to Update Smokey Bear’s Message